
Let's modernize our public image, together.
In today’s world, nuclear science and technology play a vital role in achieving Net-Zero and saving lives. However, public perception needs to catch up – the stock photography used to portray nuclear energy remains mired in outdated, inaccurate stereotypes. As misinformation, A.I. and ‘deep fakes’ increase, it's crucial to ground the public's perception of our industry in real, modern visuals.
Reimagine Nuclear's mandate is to do just that.

An image is worth a thousand words
Our curators are developing a publicly-accessible, SEO-optimized and free-to-use library of images and videos. The more assets we can gather, the more robust the library.
In the months ahead, partnership announcements will recognize the industry leaders committed to accurate representations our industry. By enabling photo editors, journalists, media outlets and citizens to access better visuals, we can better showcase our:
-
Innovative technology
-
Diverse professionals
-
Safe, modern facilities
-
Climate-conscious practices
-
Life-saving medical applications
Help us turn this library into a thriving, living resource.
Contribute your best, high-res photos and videos to accurately depict the nuclear industry.
Leave the uploads, distribution, indexing and outreach to us. Encourage your comms colleague, in-house or external photographers and videographers to contact us now.